conradodc
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TRUTH LAB

This is probably the most ambitious project I've gotten envolved with. The quest here was creating a program for new talents for McCann World Group.

We have developed a creative lab, full of amazing methods to select and capacitate the rising stars for the Group.

Here is a little bit of the concept of the program - without revealing its secrets, of course. ;)


What have I done?
Wow, I have worked a lot on this project - from the creative concept to media planing - I've created the visual identity and the project's name.

Where and with whom?
The MaCann World Group Brazil Dream Team, composed by guy from every agency in the group - I was the representative for MRM, Bruno Abner and Carla Said of McCann Heath, Washiton Oliveto e Serginho from WMcCann, Matheus from S2 Publicon, Angelica from Future Brand and Diogo Granda spearheading the project, representing McCann. It was awesome.
(If I forgot someone - and you are that someone, yell and I shall include you. <3)

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